You've heard the stories. Maybe you've been a victim yourself. We know what's going on in the industry—which is why our standard is the opposite. Here are the ten most common patient fears—and what we're doing to keep you from experiencing them here.
01
"Next, please."
You walk in, explain your pain for a minute. The doctor looks at the chart, nods, writes. You walk out with three words in your head — and a bill you didn't expect.
The first visit is 45 minutes. No clock at the door. We listen to the story first. The decisions come later — and always in writing, so you can read them at home.
02
"From 999€"
In the ad. The final bill: €4,200. Because the implant turned out to be "a little more complicated." Because the crown needed "additional processing." Because — anything.
The price from the written offer is the price at the checkout. If the anatomy surprises you, we stop, explain, ask. We don't continue silently, only to present costs at the end.
03
"Today only — minus 30%!"
Clock pressure: if you don't decide now, you'll miss out. As if a 20-year investment decision is a matter of five minutes.
Dental work is not a sale. The price is the price. You decide when you're ready — today, in a week, or in six months. The same.
04
"Perfect smile in 4 days."
A promise that collapses in a year: inflamed gums, thinned roots, peeled veneers. The price of haste.
Quality aesthetics take weeks. Not because we are slow — but because between each stage the tissues have to react. Speed is a signal of alarm, not competence.
05
A healthy tooth, filed down to the stump.
Because it's easier to put a crown on than to save a nerve. "It's safer for us" - but for you? Loss of tissue that doesn't come back.
The first question is always the same: can we save it? Root canal treatment, aesthetic filling, partial onlay. Crown — only when there is no other way.
06
"Before and after"
Stock photos. A stranger's smile presented as your future outcome. A delusion that works—until you recognize it.
Every photo and video on this site is of our patient with written consent. We may link you to some of them — not for advertising, but because they offered to help.
07
You ask "why?"
They look at you as if you've asked an awkward question. "Just trust the doctor. You're not an expert."
You have the right to understand what is happening in your mouth. We explain every step — material, reason, alternative. As many times as you ask, we will answer you, without irritation.
08
You come in with a problem.
You come out with five "new discoveries." Other doctors haven't seen them. Suddenly you need treatment worth the cost of a small car.
Diagnosis with CBCT, intraoral scan and photo protocol — documented. If our plan seems excessive to you, we encourage you to seek an independent second opinion. Before we begin.
09
Anesthesia "should" work.
It's not working. You feel pain. "There's a little left. Please hold on. I can't put any more in."
If you feel pain — we stop. Always. An additional dose, a different technique, sedation in complex cases. No one "holds up" in our office — that's not courage, but poor anesthesia control.
10
Oral guarantee.
In the contract — another story. "The case is not covered by warranty, please read the fine print." Then you pay again.
The warranty is in the written contract. 5 years on Straumann and Neodent implants. 5 years on IPS e.max ceramics. With precisely defined conditions — not in small print, but with a marker.
11
You call a month after the procedure.
No one picks up. Once the patient is out the door, they are out of the clinic's mind. You are left alone with the question "is this normal?"
You have the personal number of the attending physician. WhatsApp, Viber, e-mail — not the "reception", not the "coordinator", but mine. I respond within the working day. Photo, video, voice — whatever is faster for you.
12
You are going abroad.
The questions begin. The emails go unanswered. The guarantee — where you can't fulfill it. The treatment in Sofia pays off in your frustration in London.
We coordinate with a doctor in your city when necessary. Files, X-rays, treatment progress — everything goes there. If you need to go back to Sofia — the plane and hotel are at our expense, if the problem is under warranty.